Building a tourism business is a journey into the unknown. The tourism industry is unique — seasonal, susceptive to global disruptions, ever-changing consumer preferences — but with the right approach, businesses can achieve significant growth and success. At TXD, we leverage cutting-edge experience design and proven business model strategies to help build businesses that thrive in any competitive tourism marketplace.
Our Services
Business Models
Validate your tourism concept with a solid business model, ensuring it is financially viable, scalable and capturing strategic opportunities for greater success.
Experience Design
Enhance visitor engagement by using unconventional thinking to refine key touchpoints in the customer journey, using proven frameworks to create unforgettable experiences.
Consulting
Work alongside seasoned, progressive and guest-obsessed strategists to unlock solutions to your biggest tourism challenges.
Change makers using TxD to design and deliver their future...
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![Collage featuring Lake Wakatipu and the Remarkables mountain range, with a pier labeled 'Queenstown Marina Development.' Foreground includes people in hot tubs and stylized plant and cabin images.]()
World Class Wellness Experience
Providing business model and feasibility services to establish a one-of-a-kind experience in Queenstown.
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![Cable cars overlooking Queenstown, New Zealand, with mountains, forests, and a lake in the background.]()
Ropeway Business Development
Supporting the global leader in chairlifts and gondolas with continuous improvement in the business & boost success in the New Zealand market.
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![A vintage steamship docked at a wooden pier with mountains in the background. People are walking on the pier, and seagulls are flying overhead. The scene is set during the daytime with a blue sky and scattered clouds.]()
Visitor Experience Design
Provided strategic experience design guidance to RealNZ, ensuring their iconic tourism offerings continue to evolve with innovative, guest-centric experiences.
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![Aerial view of lush green landscape with geodesic domes and forested hills near a large lake under a blue sky.]()
Future Proof Development
Providing clarity on the world-class future of the Glen Dene Group and their tourism group through strategic business planning and strategy.
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![Indoor bowling alley with multiple lanes, featuring wooden flooring and a wall displaying ski equipment. Two tripods with cameras are set up along the lanes, capturing footage. A display screen is visible in the background.]()
Niche Industry Creation
Driving economic destination development through the creation of a tourism and hospitality technology niche.
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![Scenic landscape with green rolling hills, scattered sheep, and a forested mountain under a cloudy sky.]()
Iconic Walk (In Development)
A new vision for agritourism; a premium multi-day catered walk around one of New Zealand’s world-class farm stations.
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![Two people ziplining over a rocky landscape with mountains in the background.]()
Visitor Experience Workshop
Working with the leadership team at Christchurch Adventure Park, ensuring their iconic tourism offerings continue to evolve with innovative, guest-centric experiences.
Ready to bring a tourism project to life?
If you’re looking to start a new project and need some added resource, let us know how we can help.
